Ting's is a mission-driven snack company bridging cultures through delightful, international treats. We love food and believe everybody should have some.

Ting’s Jackfruit Chips

Project Scope: Naming, Positioning, Trademark Development, Art Direction, Brand Identity, Packaging, Copywriting, Campaign Concepting
Tools Used: Illustrator, Photoshop InDesign

OVERVIEW

Ting's was a jackfruit chip brand I founded in 2020 — built from a personal discovery made somewhere between Bali, Cambodia, and Vietnam, and launched in the middle of a pandemic with zero CPG industry experience and a very clear point of view.

The brand went from concept to first retail shelf in two months, landing at BiRite Market in San Francisco before scaling to 80+ doors nationwide including Whole Foods, Erewhon, Foxtrot, Rosauers, TJ Maxx, and Amazon.

As founder and creative director, I built the brand from the ground up— strategy, identity, packaging, voice, photography direction, and every customer-facing asset from launch through final distribution.